The 150g serving gives you a sizeable calorie increase without the enormous serving sizes used by some mass gainers. Protein contributes to the growth and maintenance of muscle mass, while 96g carbohydrate makes the shake particularly useful when getting enough calories and carbs from meals alone becomes difficult.
The formula also contains creatine, L-glutamine, branched-chain amino acids and added micronutrients, giving it more depth than a simple protein-and-maltodextrin shake.